This Privacy Policy ("Policy") explains how Zylead ("Company", "we", "us", or "our") collects, uses, stores, shares, and protects personal information in connection with the operation of its website (zylead.co) and the delivery of its AI-powered lead reactivation services.
This Policy applies to: (a) visitors to zylead.co; (b) prospective and current business clients; and (c) individuals whose personal data is processed by Zylead on behalf of its clients as part of the lead reactivation service.
Zylead is committed to responsible data handling in compliance with applicable US federal and state privacy laws including the California Consumer Privacy Act (CCPA) and other relevant regulations.
1. Who We Are
1.1 Zylead is an AI automation agency operating under US law, specialising in lead reactivation services for businesses. Our registered business address and contact information are available upon request.
1.2 For the purposes of data protection law:
• With respect to data collected directly by Zylead (e.g. website visitors, prospective clients), Zylead acts as the data controller.
• With respect to lead data provided by business clients and processed by Zylead on their behalf, Zylead acts as a data processor operating under the instructions of the client (who is the data controller).
2. Information We Collect
2.1 Information collected directly from website visitors and prospective clients:
• Full name and business name;
• Email address and phone number;
• Industry, business type, and information about your products or services;
• Information submitted via our demo request form or any other contact form on zylead.co;
• Communications sent to us via email, phone, SMS, or WhatsApp.
2.2 Information collected automatically when you visit zylead.co:
• IP address and approximate geographic location;
• Browser type, device type, and operating system;
• Pages visited, time spent on pages, and referral source;
• Interaction data via cookies, pixels, and analytics tools (see Section 8).
2.3 Lead data processed on behalf of clients: When Zylead conducts lead reactivation campaigns, we process personal data (names, contact details, and communication history) belonging to the client's database. This data is provided by the client and processed solely under their instruction. Zylead does not own, control, or independently collect this data.
3. How We Use Your Information
3.1 Zylead uses information collected from website visitors and clients for the following purposes:
• To respond to demo requests, enquiries, and communications;
• To onboard new clients and deliver the agreed Services;
• To send invoices, service updates, and operational communications;
• To send marketing communications about Zylead's services (where you have opted in or where permitted by law);
• To analyse website performance and improve our online presence;
• To comply with legal and regulatory obligations;
• To protect Zylead's legitimate business interests, including fraud prevention and enforcement of our Terms and Conditions.
3.2 Lead data processed on behalf of clients is used exclusively to deliver the outreach campaign as instructed by the client. Zylead does not use client lead data for any independent purpose.
4. Legal Basis for Processing (US Compliance)
4.1 Zylead processes personal data on the following legal bases:
• Consent: where you have expressly opted in to receive communications from us;
• Contract performance: where processing is necessary to deliver Services you have engaged us for;
• Legitimate interests: where processing is necessary for Zylead's legitimate business interests, provided those interests are not overridden by your privacy rights;
• Legal obligation: where processing is required by applicable law.
4.2 With respect to SMS and phone outreach conducted on behalf of clients, Zylead relies on consent obtained by the client via their opt-in forms. Clients warrant that such consent complies with the Telephone Consumer Protection Act (TCPA) and applicable state laws.
5. How We Share Your Information
5.1 Zylead does not sell, rent, or trade personal information to or with any third party for commercial purposes.
5.2 Zylead may share personal information with the following categories of third-party service providers ("sub-processors") solely to enable the delivery of our Services:
• Communication platforms: email delivery providers, SMS gateways, and telephony services used to conduct outreach campaigns;
• CRM and automation software: platforms used to manage client campaigns and lead data;
• Analytics providers: tools used to analyse website traffic and campaign performance;
• Payment processors: for the secure processing of client fees;
• Cloud infrastructure and storage providers: for secure hosting and data storage.
5.3 All sub-processors are bound by confidentiality obligations and are required to process data only as instructed by Zylead.
5.4 Zylead may disclose personal information if required to do so by law, court order, or regulatory authority, or where disclosure is necessary to protect the rights, property, or safety of Zylead, its clients, or the public.
6. Data Retention
6.1 Zylead retains personal data for the following periods:
• Client account data: for the duration of the engagement plus 3 years following termination, for contractual and legal purposes;
• Lead data processed on behalf of clients: deleted or returned within 30 days of written request following termination, unless legally required to retain;
• Website visitor data and analytics: up to 24 months from the date of collection;
• Marketing communications data: until you opt out or request deletion;
• Financial and transactional records: for a minimum of 7 years as required by US tax law.
6.2 Anonymised and aggregated data that cannot be used to identify any individual may be retained indefinitely for analytical and product improvement purposes.
7. Your Privacy Rights
7.1 You have the right to:
• Access: request a copy of the personal information Zylead holds about you;
• Correction: request that inaccurate or incomplete information be corrected;
• Deletion: request that your personal information be deleted, subject to legal retention obligations;
• Opt-out: opt out of marketing communications at any time by clicking "unsubscribe" in any email, replying STOP to any SMS, or contacting us directly;
• Portability: request your data in a portable, machine-readable format where technically feasible.
7.2 California residents have additional rights under the CCPA including:
• The right to know what personal information is collected, used, shared, or sold;
• The right to opt out of the sale of personal information (note: Zylead does not sell personal information);
• The right to non-discrimination for exercising privacy rights.
7.3 To exercise any of your rights, please contact Zylead in writing at the contact details provided in Section 12. We will respond to all valid requests within 30 days.
8. Cookies and Tracking Technologies
8.1 Zylead's website (zylead.co) uses cookies and similar tracking technologies including:
• Essential cookies: necessary for the website to function correctly;
• Analytics cookies: to understand how visitors interact with our website (e.g. Google Analytics);
• Advertising pixels: including the Meta (Facebook) Pixel and Google Ads Tag, used to measure campaign performance and enable retargeted advertising to website visitors.
8.2 By visiting zylead.co, you consent to the use of cookies as described in this Policy. You may disable cookies through your browser settings, though this may affect the functionality of the website.
8.3 Zylead uses the Meta Pixel and Google Pixel as part of its own marketing. These tools may collect data about your visit for advertising purposes in accordance with Meta's and Google's respective privacy policies.
9. Data Security
9.1 Zylead implements commercially reasonable technical, administrative, and physical security measures to protect personal information against unauthorised access, disclosure, alteration, or destruction.
9.2 These measures include: encrypted data storage and transmission (SSL/TLS), access controls and authentication requirements, regular security reviews, and contractual security obligations imposed on sub-processors.
9.3 In the event of a data breach that poses a risk to individuals, Zylead will notify affected parties and relevant authorities as required by applicable law.
9.4 No method of electronic transmission or storage is 100% secure. Zylead cannot guarantee absolute security and shall not be liable for breaches resulting from circumstances beyond its reasonable control.
10. Children's Privacy
10.1 Zylead's Services are intended solely for use by businesses and individuals aged 18 and over. We do not knowingly collect, process, or store personal information from individuals under the age of 18.
10.2 If Zylead becomes aware that personal information has been collected from a minor, it will delete such information promptly. If you believe a minor's data has been submitted to Zylead, please contact us immediately.
11. Changes to This Policy
11.1 Zylead reserves the right to update this Privacy Policy at any time. Material changes will be communicated to clients and registered contacts via email at least 14 days before taking effect.
11.2 The updated Policy will be posted on zylead.co with a revised effective date. Continued use of our Services following notice of changes constitutes acceptance of the updated Policy.
12. Contact Us
12.1 For any questions, requests, or concerns relating to this Privacy Policy or your personal data, please contact Zylead at:
Zylead
Website: zylead.co
Email: [email protected]
12.2 We aim to respond to all privacy-related requests within 30 days. For complex requests, we may require up to 60 days and will notify you accordingly.
This Privacy Policy was last reviewed and updated on April 6, 2026.
This document was prepared for Zylead (zylead.co). It does not constitute legal advice. Zylead recommends review by qualified legal counsel prior to publication.